Student Motivation and Marketing
Approaches to outreach, recruitment, communication, and digital marketing
MASTERCLASS:
Effective Messaging for Parents & Prospective Students
Dr. KEVIN J. FLEMING
Educator. Author. TEDx Speaker. CEO Catapult.
All parents want what is best for their child, but they may not know that the pathway to economic and career success has shifted. Similarly, all students want a bright future; but they will be disappointed and underemployed if they are focused solely on making it to graduation and not on the true alignment between their personality, passions, profession, and purpose.
In this train-the-trainer session, Dr. Fleming will share effective messaging strategies, resources, and tangible action steps proven to help students and parents understand the value and power of your programs as well as the competitive advantage they'll secure after commencement.
99%
of educators/staff found Catapult’s content motivational and engaging.
90.8%
of educators/staff say Catapult helped to transform passive support into active commitment at their institution resulting in broader understanding and buy-in.
96.3%
of educators/staff found Catapult’s content useful in crafting their local strategies/tactics.
98%
of participating educators/staff were thankful for the time and space created to reflect, discuss, and engage together.
97.1%
of educators/staff felt more prepared and focused on implementing targeted institutional change.
95.9%
of educators/staff highly recommend Catapult.
